Successful Web Design

Web design seen as a discipline involving communication, technology and careful planning.

>_[…] to publish durable content on the Web. Durable content is not guided by trends; good design will withstand the test of time, whereas trends quickly become frivolous. Success in Web design goes beyond technology and fashion. To create Web sites that endure you need only to communicate your ideas clearly and effectively to your readers._

from: The Web Style Guide